Author: John Schaufelberger, Mike Kappitt
Date of Publication: January 5, 2009
Place of Publication: California
From just looking at this advertisement the viewer can tell that Burger King is trying to increase profit sales for the Whopper so they have decided to create a competition called the "Whopper Sacrifice." The purpose of the competition is to go onto Facebook and unfriend 10 friends. After that you get a coupon for a free burger. The viewer can also see that Burger King used the common advertising technique of bribery, bribing their customers with a free sandwich if they unfriend 10 friends. The deeper purpose of this advertisement is to prove that relationships mean virtually nothing when there is a bribe involved. People would "sacrifice" their friends over a $.37 sandwich. It also suggest that society is in a better relationship with technology and social media sites, than which actual living creatures.
The intended audience for this advertisement is for young to middle age adults who use Facebook regularly and anyone who would enjoy a free whopper. Their social background would be someone who is probably not famous, but would feel as if they accomplished something if they complete this challenge. A person of a high economic background probably wouldn't be interested is partaking in this completion, but anyone else is fair game. The audience has some idea that this advertising is appealing to them because of the flaming design and the over emphasis on the word whopper. This advertisement also communicates how well mass media manipulates the audience into doing almost anything, including unfriending 10 friends on Facebook.
Date of Publication: January 5, 2009
Place of Publication: California
From just looking at this advertisement the viewer can tell that Burger King is trying to increase profit sales for the Whopper so they have decided to create a competition called the "Whopper Sacrifice." The purpose of the competition is to go onto Facebook and unfriend 10 friends. After that you get a coupon for a free burger. The viewer can also see that Burger King used the common advertising technique of bribery, bribing their customers with a free sandwich if they unfriend 10 friends. The deeper purpose of this advertisement is to prove that relationships mean virtually nothing when there is a bribe involved. People would "sacrifice" their friends over a $.37 sandwich. It also suggest that society is in a better relationship with technology and social media sites, than which actual living creatures.
The intended audience for this advertisement is for young to middle age adults who use Facebook regularly and anyone who would enjoy a free whopper. Their social background would be someone who is probably not famous, but would feel as if they accomplished something if they complete this challenge. A person of a high economic background probably wouldn't be interested is partaking in this completion, but anyone else is fair game. The audience has some idea that this advertising is appealing to them because of the flaming design and the over emphasis on the word whopper. This advertisement also communicates how well mass media manipulates the audience into doing almost anything, including unfriending 10 friends on Facebook.
